Challenge
SAV, a budgeting app, aimed to position itself as the go-to platform for users looking to balance discretionary spending with long-term financial goals. The challenge was to create a compelling brand identity that communicated trust, modernity, and ease of use, while also designing engaging landing pages and social media ads to attract and convert users.

Solution
To bring SAV’s vision to life, I developed a cohesive brand identity that reflected its mission of financial empowerment through simplicity and clarity. This included selecting a modern color palette and typography that exuded professionalism and approachability. For the landing pages, I designed user-centric layouts that highlighted SAV’s unique features, such as annual spending calculations and goal tracking. Additionally, I created a suite of social media ads with bold visuals and clear messaging to drive awareness and app signups.

Result
The branding and creative assets successfully positioned SAV as a trusted financial partner, helping to generate early interest and excitement for the app. The landing pages achieved strong engagement, with clean designs that encouraged exploration and signups. Meanwhile, the social media campaigns drove significant traction, effectively translating SAV’s mission into a relatable and visually compelling story for its audience.