Challenge
Decathlon sought to elevate the visibility of its puffers and packs through a series of seasonal campaigns, focusing on their unique versatility and value. The challenge was to position the packs as ideal for both everyday lifestyle use and epic outdoor adventures, while also showcasing the brand’s highly technical yet affordable puffers as a must-have for outdoor enthusiasts. The campaigns needed to highlight these standout products while maintaining Decathlon’s commitment to accessibility and quality.

Solution
We developed 360-degree seasonal campaigns that spanned digital, video, and social media, creating a cohesive and engaging experience across all touchpoints. The campaigns included compelling video content, targeted social ads, and dedicated emails, alongside a refreshed web presence that emphasized the performance and affordability of the products. Each element told a story of versatility and technical innovation, aligning with Decathlon’s brand ethos while connecting with both outdoor adventurers and everyday users.

Result
The campaigns successfully drove engagement and sales, spotlighting the puffers as Decathlon’s best-selling product and reinforcing the packs as versatile essentials for any occasion. By delivering a unified, high-impact message across social, paid media, email, and web channels, we elevated customer perception of these key product lines. The seasonal campaigns not only boosted product visibility but also strengthened Decathlon’s position as a go-to brand for high-performance gear at unbeatable prices.