Challenge:
Van Rysel needed to launch in the highly saturated US market, positioning itself as a premium cycling brand offering high-performance bikes at accessible prices. The challenge was to stand out as a bold competitor, delivering cutting-edge technology without the premium price tag.

Solution:
I spearheaded the U.S. launch of Van Rysel, orchestrating brand marketing, product development, supply chain, and B2B workstreams to ensure flawless execution. By collaborating closely with our global team, I provided comprehensive creative direction to showcase the brand's engineering excellence through captivating visuals, compelling storytelling, and tailored market-specific content. Within five months, we delivered a dedicated website and essential assets, including packaging and digital materials, to drive a successful launch.

Result:
The launch boosted brand visibility, driving a significant increase in website traffic and notable sales growth, establishing Van Rysel as a rising leader in performance cycling.